The UK’s largest manufacturer of ear piercings wanted a brand refresh that reflected their aspiration for the future of the business. Caress have a global reputation for quality British manufacturing and wanted this reflected in their new brand essence. Working in conjunction with Jam Creative Marketing structured implementation was applied through online activity, company stationery and plans to develop their own clothing label. Caress intend to branch into new diverse markets in China, India and Germany supported by their new contemporary branding.