ALUPRO

Alupro the UK’s largest aluminium recycling company wanted a social media concept that engaged the public to improve their recycling habits through facebook and online activity. Working in conjunction Harrison Nicholls Design The ‘Let’s Share Some Scrunching’ concept was utilised to generate involvement particularly from children, sharing their creations through social channels. Alupro also wanted ideas to celebrate 10 years of their ‘Every Can Counts’ Campaign.